As the Director of Market Strategy at EdSolutions, Allison McNamara delivers strategic, innovative, and sustainable solutions to mission-focused clients based upon the proven Market-Informed Impact framework. Allison’s deep background in content acquisition and customer insights, her pedagogical understanding of content, and 15+ years of field experience make her a masterful co-developer of instructional and learning materials in support of customer needs.
Having led content teams at Pearson and McGraw-Hill Education and the Market Development team at Triumph Learning, Allison knows how quality instructional content is acquired, created, and developed by providers as well as how customers evaluate it. Operating at the intersection of product creation, messaging, and market development in the education market shapes Allison’s distinctive perspective and informs her ability to bring together stakeholders to develop, execute, and deliver products that focus on customer experience and drive impact.
Education: B.A., Trinity College, Connecticut