Andrea is Director of Market Strategy and co-creator of the Markets Matter Professional Learning Program. Working alongside fellow market experts, she creates meaningful engagements for a variety of organizations in need of business education and technical assistance. Motivated by the opportunity to support and serve mission-based organizations at the forefront of impact, she has a wide-range of business knowledge and a strong ability to build strategy that engages and delights the end-user, providing them the tools necessary for future sustainability.
Having spent her entire career in the education space, with over a decade in educational publishing at McGraw-Hill Education, Andrea specializes in product development and market development, working on a variety of traditional and tech products, in both core and supplemental. She successfully created and led a market development strategy for a first-generation tech program over the course of three years, leading to broader adoption within the company and received the Market Development Manager of the Year award in 2019. She deeply understands the importance of listening to the market and customer need, ensuring the development of products with impact.
Education: B.A., North Central College, Illinois