Jaya Yoo

Jaya uses her deep experience in launching product lines, portfolio management, and strategic communications to lead a team of education market experts to offer business planning and technical assistance services designed specifically to help mission-based organizations navigate the complexities of the preK-16 market. The team focuses on bringing rich market insights to help those organizations identify unique market opportunities that generate sustained growth and impact.

Jaya’s career has been immersed in communications and education. Most recently, she served as Senior Vice President at Learning A-Z, a K-5 literacy-focused edtech. She built and led high-performing teams across product management, user experience and product design, content development and customer experience and successfully led the launch of two new “flagship” products and multiple customer-focused product enhancements. Prior to that, as Chief Product Officer at LEAP Innovations, Jaya led the scaling of the research, design, and impact of LEAP’s work. Jaya has spent much of her career at McGraw Hill, leading teams in K-12 literacy acceleration and literacy, professional development, college and career readiness, adult education and workforce development, and international markets – all while actively building out products, targeting key audiences and recognizing how best to reach them through progressively evolving marketing channels.

Education: M.A., The Ohio State University; B.A. Miami University, Ohio